Balanced Scorecard Founder

I returned to Harvard Business School after 10 years and found Dr. Robert Kaplan in full energy delivering his wisdom. Today’s take away: In today’s world you don’t sell products or services; you sell relationship.

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13 thoughts on “Balanced Scorecard Founder

  1. you are right but tell your prof that the corporate world has forgotten all those marketing theories.
    For the corporate world bottom line greed replaces all theories.
    The proof is in the pie ……..DISSATISFIED CUSTOMERS!